Mary G. Henderson, Ph.D.
President

Mary Henderson is President of Health Data Management Solutions (HDMS). With over 25 years experience in healthcare, Mary has been responsible for the development, sales and marketing of numerous employer-focused decision-support data systems, and honed her mastery in the areas of healthcare data analysis, health and disability plan performance assessment, and disease and case management program evaluation.
Prior to joining HDMS, Mary was a Principal in the Chicago office of William M. Mercer, Inc. Preceding that appointment, she was a Vice President at The MEDSTAT Group, a national practice for healthcare data leader at Hewitt Associates in Lincolnshire, Illinois, and a health services researcher and faculty member for over 11 years at Brandeis University in Boston, MA.
Mary has designed data and measurement strategies that allow employers to track the success of their programs and to understand the dynamics behind their trends. She has led major data warehousing projects, and conducted evaluations of initiatives designed to improve healthcare quality while controlling costs has worked with many large employers, including General Electric, Lucent Technologies, Ford Motor Company, PepsiCo, General Motors, and Pitney Bowes.
Mary graduated summa cum laude from Temple University in Philadelphia with a B.A. in Psychology. She received her Master of Human Services Management and PhD in Health Economics from Brandeis University in Waltham, Massachusetts. She has numerous publications in peer reviewed journals and speaks regularly at national and regional meetings.
Neal Petersen
Keynote Speaker

No Barriers ~ Only Solutions!
South African-born, Neal Petersen is an professional adventurer, solo around-the-world racing yachtsman, global investor and international keynote speaker. PBS airs a documentary about his life - "No Barriers - the Story of Neal Petersen", and he wrote the award winning auto-biography, Journey of a Hope Merchant. Neal is also a guest lecturer at the College of Charleston's International Business Schools MBA program.
Petersen has completed two amazing journeys in his life: a single-handed yacht race around the world, 27,000 miles, 9 months at sea, alone, the most extreme sport known to man, and in a yacht he designed and built himself. And an even more arduous and eventful trip of overcoming racial prejudice during the Apartheid era in South Africa, poverty, and a childhood physical disability, just to make it to the start line! While sharing his riveting life story - and philosophy, Neal's personal messages and unique delivery will open the mind and help audiences prepare to tackle their barriers, by providing hope, a change in attitude and the vision to navigate these challenging times ahead, not just for today - but, more importantly, the next generation. "Strive not only for success ~ but for significance!"
"Neal is one of the most inspiring, dynamic and thought provoking speakers you will ever witness, he is mesmerizing." In sharing his high-impact, unique and extraordinary adventure, Neal delivers a powerful message that "In Life There Are No Barriers - Only Solutions!"
Alison Levine
Keynote Speaker

Alison Levine is no stranger to risk-taking. She has survived sub-zero temperatures, hurricane-force winds, sudden avalanches, and a career on Wall Street all without the use of supplemental oxygen.
Surprisingly, Levine was born with a life-threatening heart condition that precluded most demanding physical activities. As a teenager, her health was so unstable that she was not even allowed to do such basic things as drive a car or walk up stairs. But 13 years after her initial diagnosis she had surgery that changed her life and climbing stairs soon gave way to climbing mountains, a passion she continued to pursue despite her initial health setbacks.
Over the years as she continued to climb the corporate ladder, Levine also pushed her limits on the world's highest peaks and soon became one of the most experienced female mountaineers in the country. She has climbed peaks on every continent, served as the team captain of the first American Women's Everest Expedition, and skied across the Arctic Circle to the geographic North Pole. In January 2008, she made history as the first American to complete a 600-mile traverse from west Antarctica to the South Pole following the route of legendary explorer Reinhold Messner. Levine completed this arduous journey on skis while hauling 150 pounds of her gear and supplies in a sled harnessed to her waist. Her success in extreme environments is noteworthy given she suffers from a neurological disease that causes the arteries that feed her fingers and toes to collapse in cold weather, leaving her at extreme risk for frostbite.
Levine's expeditions have been documented by more than 450 media outlets. She is the subject of the PBS documentary Living Courageously (2007) and has made numerous appearances on The Today Show, Good Morning America, CNN, CNBC, FOX, CBS Evening News, and other national programs. She is featured prominently in the book More Than 85 Broads (J Hanson, McGraw Hill), the book that captures the efforts of women on Wall Street to find success and take risks on their own terms. Her accomplishments are also featured in other books including Smart Moves (Curran & Greenwald, Ten Speed Press) and In Extremis Leadership (T Kolditz, Wiley & Sons). Her story has been the subject of articles in Oprah Magazine, National Geographic, Entrepreneur, Sports Illustrated, Outside, and other publications.
In addition to having tackled some of the most extreme environments in the outdoors, Levine has also spent more than two decades in the business world. Her professional career has encompassed healthcare, technology and finance. After earning her MBA from Duke University she moved to New York to work for investment banking firm Goldman Sachs. In 2003, she left Wall Street to serve as deputy finance director for Arnold Schwarzenegger in his successful bid to become Governor of California.
Levine currently serves as an adjunct professor at the United States Military Academy at West Point in the Department of Behavioral Sciences & Leadership. She also has her own consulting firm, Daredevil Strategies, which specializes in organizational effectiveness, leadership development and team dynamics. By drawing parallels between staying alive in the mountains and thriving in a fast-paced business world, Levine focuses on the topics of leadership, teamwork, overcoming odds, taking responsible risks and dealing with changing environments.
In 2005, she founded the Climb High Foundation, a nonprofit organization dedicated to improving the lives of jobless women in Africa by training them to be trekking guides and porters in their local mountains so they will have the skills to earn a sustainable living wage through climbing-related tourism.
Denise Zeman
Senior Vice President, Chief Administrative Officer
Denise Zeman is the Senior Vice President, Chief Administrative Officer at Health Data Management Solutions (HDMS). Denise has over twenty years management and consulting experience in the health care and group benefits consulting industry.
Prior to joining HDMS, Denise was associated with two international benefits consulting firms, where she served as the National Business Process Leader for the Health Care & Group Benefits practice and the Midwest Region Practice Leader in the area of Plan and Eligibility Management. As the National Business Process Leader, her projects included leading the design and development of application requirements for many health and group benefits analytic web-based tools and BenefitPoint, a third party web-based health & insurance industry procurement platform.
She also served as the national leader for a well known web-based data collection tool designed to gather information from health and group benefit insurance providers. In her role as the Midwest Region Practice Leader in the area of Plan and Eligibility Management, she was responsible for developing and implementing outsourcing strategies for total plan management. She has worked with clients of all sizes including several Fortune 500 organizations on a broad array of projects, including vendor selection and negotiation of all types of plans, network evaluation and scoring methodologies, plan implementations, and administration coordination.
Denise holds a BS in Business Management from University of Phoenix and is working towards her Masters in Business Management.
Mark Magnuson
Vice President, Chief Technology Officer
Mark Magnuson is the Vice President, Chief Technology Officer at Heath Data Management Solutions (HDMS). He has more than twenty years of operational, application development, and management leadership experience in the Healthcare Informatics industry.
Prior to joining HDMS, Mark was a Vice President at Solucient, L.L.C. where he directed the operations and application development activities for the Managed Care division. He has also served as a Principal at William M Mercer in the National Health care Analysis Unit, directing the development of the CHAMP product which was used by clients and local Mercer offices.
Mark has designed and implemented operational procedures and practices for collecting and processing healthcare data in ways that maximize the value of the information for data analysis. He has also contributed to the development of the first national data warehouse in the Worker's Compensation market that integrates policy, claims, payment transaction, and medical detail from more than 40 national insurance companies nationwide.
Mark received his BA in Computer Science from North Park University in Chicago, Illinois. He is a Fellow of the Life Management Institute, Life Office Management Association (LOMA).
Kelvin Evans
Vice President, Sales
As Vice President of Sales for Health Data Management Solutions (HDMS), Kelvin has overall responsibility for sales and marketing of HDMS' data analytics services including the HDMS DARTSM suite of web-based healthcare reporting products. In this role, he leads the national sales efforts for multiple lines of business for HDMS, where he is responsible for the expansion of the company's core offerings of decisions support systems and managing the business development relationships of our channel partners. Kelvin has over eighteen years of experience in the promotion and management of healthcare decision support systems for Fortune 500 companies.
Kevin O'Mara
Vice President, Product Management
Kevin O'Mara is the Vice President of Product Management and Plan Account Management at Health Data Management Solutions (HDMS). He has more than 20 years of experience in the healthcare plan, employer, and provider markets and has completed analytic projects in finance, contracting, provider profiling, clinical quality management, predictive modeling, utilization management, disease management, patient registries, HEDIS reporting, benefit plan design and pharmacy analysis.
Prior to joining HDMS, he held management positions at several firms, including Partners HealthCare System, The MEDSTAT Group, and Harvard Pilgrim HealthCare, where he developed, implemented, and maintained large, multi-source, healthcare data warehouses.
In addition, Kevin was an Administrator for Medical Specialties at Harvard Vanguard Medical Associates as well as a Consultant with William M. Mercer, Inc., where he provided ongoing healthcare data analysis support to several large employers.
Kevin received his BA in Mathematics and Economics from the University of Vermont and has completed coursework in Biostatistics and Health Policy at the Harvard School of Public Health in Cambridge, Massachusetts.
Debbie Baxter
Director, Learning Solutions & Client Support Services

Debbie Baxter manages the Training and Support Team. Her team supports external and internal clients, delivers live classes, delivers webinars and provides documentation. Prior to working for HDMS, Debbie was a trainer, training and documentation manager, general manager and VP for a franchise of a national training company. Since joining HDMS five years ago, she has written documentation, worked with our Forecast modeling tool and trained for both employer and plan clients.
Dan DiFranco
Senior Lead Information Analyst

Dan DiFranco is the Senior Application Support Analyst for the Training and Support Team at HDMS. Since 2007, he has developed and delivered in-person and Web-based trainings on Basic and Advanced DART, Catapult and PBM classes to Plan and Employer clients. In addition, Dan serves as an integral support resource for colleagues and clients. Prior to coming to HDMS, Dan accrued more than 16 years in the Education field as a trainer and classroom teacher.
Heidi Seibert
Project Manager, Release Management

Heidi Seibert has been with HDMS for over five years. She currently works as a project manager in the Release Management Department at HDMS. Before changing roles, she worked in the Training and Support area, delivering basic, advanced, and customized training classes to internal and external clients on-site as well as via webinars. Prior to working at HDMS, Heidi worked for several years in network management for various health plans.
Special Events
- Innovator Award
- Pre-forum training activities
- Exhibits featuring HDMS technology partners
More Information
Email: UserForum@hdms.com


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